When we think about cosmetic wholesale packaging, we need to consider what it is that sells the product to a wholesaler just as it is sold to a retailer and then the customer in the shop.
In this article, we will explore all the things that you would expect to find on the packaging that relates to a cosmetic product. For example, we are talking about the packing that houses the perfume. Then there will be the outer packaging that houses several of the product which will have the handling instructions on there for the courier or person shipping the product.
Primary Packaging Information
On cosmetic packaging we should see:
- Details of the Producer.
- A list of ingredients.
- Means of identifying the product’s function.
- Batch code.
- Average net weight of products.
- Appliance warnings.
- Shelf life and best before date.
- Storage Instructions
There are certain legal requirements regarding the labels on products or batches of products, so these will need to be adhered to and considered with packaging designs.
It is important to know where the product has come from so that it can be returned if damaged. However, the hope with decent quality packaging is that it will not be.
We think of lists of ingredients with cosmetic products as well as foodstuffs. For instance, a cosmetic product might contain Aloe Vera, which is a good thing. It has been noted to have healing properties for lots of conditions.
The list of ingredients will let everyone using the product know what allergens a product contains for those it would create a particular problem for. The allergens we are talking about include celery, crustaceans, cereals, fish, eggs, milk, lupin, mustard, molluscs, nuts including peanuts, mustard, soya beans, sesame seeds, and sulphur dioxide. One or more of these allergens can be found in some cosmetic products.
Batch codes are useful if there is a problem with a certain product batch. It will then be easier to locate to recall all those products back that might be considered a health risk. If there is not a recall for reasons of health, there may be one to protect a brand where an inferior version of a product has erroneously left the factory.
It is necessary for those handling products down the chain to know how long they will be saleable for and so dates are included to that effect.
Weight of Products
It is important to always know the exact weight of cosmetic products individually and as a group. This will determine the kinds of packaging that will hold them. Not to end up with items damaged, boxes should always be able to withstand their contents.
The lower in weight we can make products overall, the cheaper the shipping costs, but we should never compromise on protecting products as the cost of damage or wastage can be far greater.
Storage Instructions
To say more about storage instructions, it is not just the packaging that will protect a product but also the way it is stored. This might include the position the items are stored in and the temperatures to which they are exposed. If a product should be stored vertically, then this should happen. Products not stored this way have the potential to leak, depending on the types of tops fitted to the containers. We should always follow the manufacturer’s advice on that.
Cosmetic products will have been rigorously tested for lots of things, including the allergens they contain and how they should be stored. Correct storage will increase the longevity of a product for all concerned.
Another textual inclusion on packaging will be information about its sustainability. It will note whether the packaging is recyclable or biodegradable. What has previously been only important to environmentalists is now a concern for all of us trying to protect our planet before it is too late.
We should know as a manufacturer, wholesaler, retailer, final consumer, and industry regulator, just what is required to be shown on the packaging of cosmetic products. A wholesaler will need to adhere to the regulations so that the retailer will be able to buy the product.
Packaging designers need to know too what information should be displayed on cosmetic packaging so that compulsory regulation, handling considerations, and marketing requirements are satisfied.
